Welcome to Coastal Cowhides. A 100% family-run fundraising initiative supporting elite Alpine ski racer Piera Hudson.
Coastal Cowhides is operated by the Hudson family, with all proceeds directly funding Piera’s international ski racing career, enabling her to compete on the FIS World Cup circuit, World Championships, and the 2026 Winter Olympic Games.
Piera is currently world ranked 116 out of approximately 4,100 FIS-registered female Alpine skiers worldwide, and is the top-ranked UAE athlete in both Slalom and Giant Slalom. Her campaign is entirely self-funded through Coastal Cowhides and family fundraising efforts.
The annual cost of Piera’s programme is approximately $250,000, covering:
Coaching salary
Training and competition fees
International flights and accommodation
A 6-month Northern Hemisphere and 3-month Southern Hemisphere racing campaign
Every purchase from Coastal Cowhides contributes directly to Piera’s training and competition expenses. You can support her journey by shopping with us or by visiting piera.co.nz.
Thank you sincerely for being part of this journey and for supporting Piera’s pursuit of excellence on the world stage.
Fiona, John & Piera Hudson and Aunty Caroline Rittson-Thomas
