Our Story

Welcome to Coastal Cowhides - a 100% fundraising initiative for a New Zealand top female Alpine ski racer, Piera Hudson. Set up by the Hudson family with all proceeds from sales going towards her programme so she can represent NZ on the World Cup circuit and qualify for the World Championships.

Piera is currently world ranked 34 in Giant Slalom and 66 in Slalom from approximately 3700 FIS registered women and is the top world ranked NZ athlete for Slalom. Alpine receives no funding from Sport NZ, so she is 100% self-funded by Coastal Cowhides fundraising efforts and a benefactor. Her annual programme costs are $150K which covers the coach’s salary, training and competition fees, flights, travel and accommodation 6 months overseas and 3 months in NZ. 

All proceeds from Coastal Cowhides go towards Piera’s training and competition expenses and you can support her by purchasing from Coastal Cowhides or by going to her Give A Little page.

Thank you very much for your support!

Fiona and John Hudson and Aunty Caroline Rittson-Thomas